How social media helped ecommerce?

In the last decade, Social Media Websites had emerged as the largest platform to share your opinion with your online friends and communities. Almost 95 percent of the current total Internet population is accessing these social media Websites regularly. This one fact had let the ecommerce companies to louder their voice on social sites. Let us discuss the ways how social media helped ecommerce business to grow.

Reaching Millions of Users in One Go

Facebook had 845 million active monthly users in December 2011, whereas Twitter had more than 100 million users. The Twitter users sent 140 million per day in the last month. In addition, MySpace, DiggIt, ReddIt, Google+, etc. had numerous users connected with them. Number of users of each social media Website is increasing day-by-day as they are enhancing the facilities to attract more persons towards them.

Direct Connection with customers

Almost every small, medium, and large ecommerce business is creating their respective portfolio on all social media Websites. Their existing, new, and to be customers are connecting with them in large amount on these platforms.

Appearance in Search Engines

Search Engines are giving more preference to the original profiles created in the social Websites. Google, Bing, Yahoo, Ask, and others are showing these portfolio in their search engine result pages when a user search for the company or brand name. For example, if you create a video on a topic “helping you to create XML sitemap” then it will have more frequent appearances than a text article created on it.

Visitors Traffic

It is noteworthy that backlinks created on almost every social media Website are nofollow means they will not give weight age to the SEO factor. However, the ecommerce Websites are getting rapidly increasing visitors traffic from their incoming links created in their account.

Mouth Promotion

When a user likes/shares your profile on any social media Website then all the persons connected with that user will get notification about his activity. Means any social activity related to your ecommerce Website or URL will be noticed by hundreds of users at once.

Advertisement

Each ecommerce business is now focusing to run or already running the Advertisement campaign on famous social platforms like Facebook. Users are frequently clicking these advertisements resulting into more ROI (Return on Investment).

Summary

The ecommerce portals are focusing on social media Websites to revamp their online business. They are also connected with their existing, new, and to be users using this platform. Not only the online businesses are getting more & more visitors traffic but they are also branding themselves.